Innovation & Design
Innovation becomes valuable when it solves a real problem, creates a differentiated proposition or changes the economics of a business. We combine strategic thinking with design-led exploration and disciplined commercialization.
From insight to action.
Each capability combines senior advisory thinking with practical pathways to execution, specialist solutions and measurable business outcomes.
Advisory built around the decisions that matter.
We bring together strategic perspective, analytical depth and practical understanding of how organizations actually work. The objective is not simply to produce recommendations, but to help leaders make better decisions and create measurable value.
- Innovation strategy
- Service design
- Business model innovation
- Customer experience
- Product and proposition design
- Growth by Design
How we create value
We start with the business question, not a predetermined service. We clarify the decision, understand the economics and operating reality, develop a practical path forward and connect the work to measurable outcomes.
Where a client needs additional execution capacity, the relevant specialist practice can extend the advisory work into implementation.
GROWTH BY DESIGN
A design-led route from customer insight and opportunity to proposition, commercial logic and growth.
Explore this offering →Areas of work
Innovation & Design is not a catalogue of disconnected services. We bring together the disciplines required to address the underlying business question and connect recommendations to outcomes.
Innovation strategy
We bring the relevant strategic, analytical and implementation perspective to innovation strategy, with the work shaped around the client’s business question and value agenda.
Customer and experience design
We bring the relevant strategic, analytical and implementation perspective to customer and experience design, with the work shaped around the client’s business question and value agenda.
Product and service innovation
We bring the relevant strategic, analytical and implementation perspective to product and service innovation, with the work shaped around the client’s business question and value agenda.
Business model innovation
We bring the relevant strategic, analytical and implementation perspective to business model innovation, with the work shaped around the client’s business question and value agenda.
Growth by Design
We bring the relevant strategic, analytical and implementation perspective to growth by design, with the work shaped around the client’s business question and value agenda.
Prototyping and validation
We bring the relevant strategic, analytical and implementation perspective to prototyping and validation, with the work shaped around the client’s business question and value agenda.
Innovation portfolios
We bring the relevant strategic, analytical and implementation perspective to innovation portfolios, with the work shaped around the client’s business question and value agenda.
The questions we work through
Our work is anchored in the questions that determine whether an intervention creates lasting value. These questions help move the conversation from activity to business outcome.
The decision
What decision needs to be made, and what would make the decision economically and strategically sound?
The value
Where is value created, lost or constrained—and which levers can materially change the outcome?
The operating reality
What must change in the organization, processes, capabilities or leadership system for the ambition to become real?
The next move
What should happen first, who owns it, how will progress be measured and what support is required?
The work is ultimately about what changes.
Depending on the mandate, outcomes can include sharper strategic choices, stronger economics, better execution, greater resilience, improved operating performance, new growth or stronger organizational capability.
Clarity
Clearer choices, priorities and management focus around the issues that matter most.
Performance
Better economics, stronger execution and more disciplined management of value.
Capability
Stronger organizational systems, processes and leadership capability to sustain progress.
Go deeper into the Simonsents ecosystem.
Explore the industries we serve, the thinking behind our work and the people who bring the institution's capabilities to client situations.
Industries
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Explore industries →Insights
Explore ideas, perspectives and practical thinking from Simonsents & Co.
Explore insights →Executive consultation
Discuss a strategic, operational or transformation priority with our team.
Start a conversation →Explore beyond this capability.
The most useful next step may be an industry perspective, an insight, another capability or a conversation with the team. Follow the path that matches your question.
Industries
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Explore industries →Insights
Read perspectives that connect this capability to current leadership questions.
Explore insights →Related capabilities
See how this capability connects with the wider Simonsents & Co. advisory architecture.
Explore capabilities →Executive consultation
Discuss the business question behind the challenge with our team.
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